“What’s going on here?!”, my mom asked with confusion. “You are interrupting my exhibition”, I replied while I went back to talking about a painting I’ve made. Although, today I do understand my moms reaction. Not many 4 year-olds are having art shows for the neighbourhood kids. But hey that’s how I rolled. Going from average to great isn’t easy. To be able to make that journey you need something other than raw talent or education. You need passion. The passion gives the power to do the things other people won’t do. Design is not a profession for me. It’s not a career. It’s what I live and breathe. And that passion has been with me ever since that summer day when I was 4 years-old. I knew that I wanted to become a designer.

But it has not been straight journey. Far from it. I hit a plateau. I didn’t develop as I wanted and couldn’t understand how I could change all that. I knew I had to change something. So I started breaking the pattern. I started studying great designers. How they work, their process and their results. Once I started to implement their tactics and strategies I could really see myself improve to newer heights. Not long after that I started seeing that professionals and businesses were having big problems. They had problems with designing websites that convert visitors to clients. They had problems with their business pamphlets that people just browsed quickly before tossing it in the trash. Creating logos that are in sync with the corporate identity and that leads to more sales. These were problems that real design work could help solve.